STRATEGY DESIGNING

Strategy Designing combines in-depth market research with advanced data analytics and AI tools to deliver highly tailored and insightful studies

The overall aim is to ringfence your growth strategy assumption with a data driven approach and reduce risk in potential inferred investments.

Each of these studies is carefully crafted using a blend of industry data and your internal metrics, providing a comprehensive view that is both relevant and actionable. Note that to further support decision making, we can deliver through our studies, “what-if” assessments using real option theory and game theory.

The topics of Strategy Designing can greatly vary between one customer to another. But we have pre-package common types of studies that we can conduct for you.

Competitive Landscape Analysis

This study maps out key players, market share, and differentiators in your segment, offering actionable insights to outperform competitors. Example in hospitality: benchmarking your hotel chain against competitors on factors such as pricing, customer service, and hotel location attractiveness.

Customer Persona Segmentation

Leveraging both market and your internal data, we craft detailed customer personas attributes to help you better understand your audience’s needs, behaviors, and pain points. Example in Urban Mobility: identifying target user groups for a new e-scooter service, like daily commuters.

Product/Service Viability Assessment

This study gauges the feasibility and market appetite for a new product or service, often using techniques like conjoint analysis or A/B testing. Example in Maritime: evaluating the potential success of a new eco-friendly shipping route.

Pricing Strategy Optimization

Utilizing AI tools and market data, we analyze optimal pricing models for your offerings, considering factors like seasonality, demand elasticity, and competitor pricing. Example in Travel Retailing: assessing whether a dynamic pricing model would maximize revenue during peak seasons.

New Digital Channel ROI Forecasting

This study assesses the viability of launching a new digital channel, considering customer behavior, competitive landscape, and technological capabilities. It may employ data analytics and AI tools to forecast potential return on investment (ROI) and outlines the steps needed for implementation and scaling. Example in aviation: evaluating the potential ROI and customer adoption rates of introducing a new highly personalized mobile app for expedited boarding and in-flight services for driving further customer loyalty and increasing ancillary revenues.

Operational Efficiency Audit

This study examines your internal processes, identifying bottlenecks and areas for improvement, and recommends data-driven solutions to enhance productivity. Example in Hospitality: Streamlining the hotel check-in process through mobile-based solutions.We assist in identifying and validating the product-market fit by employing data-driven methodologies that measure consumer demand and adaptability. We use a mix of qualitative and quantitative analysis, surveys, and A/B testing to ensure your product aligns with market needs.

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Contact us today to schedule a session tailored to your unique challenges and opportunities.

Info

Contact

info@fairval.com

Office in Europe

Fairval – Head Office

6 Rue du Revely, 06600, Antibes

France

How a journey with us could looks like?

Above all, we value long-term relations with our customers. Our aim is to jointly create value through a “win-win” collaboration. Starting with a punctual request, we usually end-up following our customers throughout their entire journey! Here is how the journey could look like with us.

Case Scenario

You are the CEO of a mid-size corporate travel agency which has the specificity to be digital-native. Along the years, you have developed various digital proprietary solutions which have enabled you to differentiate yourself from your competitors and win various mid-sized to large corporate accounts. Since the COVID crisis, business travel patterns have changed; despite that the number of business trips for customers meetings have come back to 2019 levels, 30% of business trips for internal purposes have not recovered. You need to diversify yourself to capture new growth opportunities. With the ongoing growth of freelancing and corporate nomad travelers, you wonder if this could be a diversification path worth exploring.

STEP 1 : STRATEGY

1.1 Strategic Advisory

Through advisory sessions, Fairval & CEO elaborate an expansion strategy in Europe starting in France

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1.2 Business Data Science Research Study

To refine the expansion strategy in French cities, Fairval delivers a study on inter-urban routes maximizing revenues

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STEP 2 : FUNDRAISING

2.1 Fundraising Advisory

Fairval advises on different options to fund the strategy via certain EU public and private funding solutions

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2.2 Fundraising as a Service Outsourcing

Fairval is mandated to raise debts from public funds and EU-based VCs to finance the EU expansion

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STEP 3 : INNOVATION

3.1 Design Sprint Workshop

Fairval runs a solution design sprint with the start-up and 2 French cities to refine specific requirements for France

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3.2 Innovation as a Service Outsourcing

Fairval allocates data scientists to fast track enhancement of the start-up dynamic routing engine for the French market

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STEP 4 : M&A

4.1 Valuation Research Study

The start-up mandates Fairval to perform its in-depth valuation for assessing a Sell M&A exit scenario of the start-up

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4.2 M&A as a Service Outsourcing

Based on a high valuation potential, the start-up mandates Fairval to search & coordinate an M&A Sell opportunity

Interested to engage a first conversation?