As a SME CEO, you have successfully grown your venture with a unique set of products or services.

Your specificity is your strength but as well your weakness; with constant changing market conditions such as growing competition with disruptive technologies or business models, you risk stagnating or decreasing growth.

To avoid any deadlock you need to reinvent yourself by innovating more radically on your core market or diversify towards new markets.

Fairval can join forces to accelerate identification, financing and implementation of new growth strategies.



Tap into new growth opportunities through diversification or radical innovation on your core market.


Access quickly to radical innovation or diversification by acquiring start-ups or other SMEs.


Gain time and expertise to finance growth strategies through an optimal mix of equity/debt/grant funding and R&D/innovation tax credit


Get progressive exposure to radical innovation or diversification through corporate VC, spin-off and strategic partnership initiatives.


You need to tap into new growth opportunities? Your existing leadership team is too busy with day-to-day activities? You require an external eye from a senior professional with strong travel domain expertise and strategy acumen?

Based on our travel & transportation industry expertise coupled with the mastery of latest innovation and strategy techniques, we can help you accelerate the delivery of an impactful and realistic growth business strategy. With our tools, your whole organisation can collaborate effectively to execute your growth strategy.


    With you and your leadership team, we explore and quantify different growth strategy alternatives from two angles:

    Diversification with for example a new product line on an adjacent market or completely new market; or a product line expansion based on a forward or backward diversification within your existing value chain.

    Radical Innovation on your core market with a more disruptive angle in terms of product, technology or business model.

    We assess build/buy/partner scenarios to best match diversification or radical innovation goals to frame an actionable execution plan.


    As a SME CEO, you have identified the need to innovate or diversify in order to grow further. You lack time, awareness and expertise on various financing solutions available to fund your new growth strategy. We help you benefit from optimal finance solutions.

    Fundraising Mix Strategy
    We can help you finance your growth strategies through a mix of finance solutions:

    • Equity fundraising from business angels syndicates, venture capital firms, family offices, crowdfunding platforms,
    • Debts loans and guaranties from public / private investment banks, venture debts, alternative working capital loan providers and crowdfunding platforms,
    • Grants from local/national and European funds or specific social-driven funds,
      R&D or innovation tax credit and other local/national innovation tax optimisation schemes.

    Considering these finance solutions, we map your business plan with a realistic financing lifecycle plan. We then shortlist eligible financing mix options, optimizing trade-offs between amount of money to raise, cost of capital, equity dilution risk mitigation and ”smart money” benefits.

    Fundraising preparation
    We Identify and facilitate delivery of preliminary milestones that are ”must-have” to boost your venture valuation. We perform a 360-valuation of your venture. We prepare prospectuses, pitch decks and fundraising application forms according to targeted investors and lenders. We coordinate the set-up of required data rooms with the right materials.

    Fundraising execution
    We engage with targeted investors and plan for a pitching roadshow. We coordinate due diligence sessions. We support you to structure and negotiate deal term sheets. We drive momentum across investors to close a deal effectively.


    Aiming for a M&A journey is one way to accelerate diversification or radical innovation. Two main cases to consider:

    M&A Buy-side: you want to buy a start-up to acquire some expertise in new disruptive domains. Or, you want to acquire another established SME, possibly through a Leveraged Buy Out, to accelerate diversification.

    M&A Sell-side: you want to sell your SME to a larger enterprise which can help you access and scale diversification in a more impactful way thanks to valuable synergies.

    Although M&A can be a key growth driver, it is very time consuming and complex. We support you through your M&A journey with a structured and efficient process.


    M&A Strategic Planning
    This is about aligning with your board members on WHY buy or sell, and WHY NOW. Clearly articulating business benefits with related target metrics. Assessing the M&A market conditions and identifying an initial list of potential sellers or buyers. Analysing different alternatives to structure and finance the deal.

    M&A Execution
    Reaching out to the right buyers or sellers and managing related bidding/shortlist processes. Coordinating the preparation of key materials (e.g. Confidential Agreements, Confidential Information Memorandum, Data Room, Sell & Purchase Agreement). For you to negotiate and close the deal, iteratively, performing due diligences and valuations of the target company being acquired and inferred synergies enabled through the M&A.

    Post M&A Integration
    Planning integration tasks required for synergies creating value out of the M&A. Defining appropriate organization and governance set-up. Identifying and overcoming areas of resistance. Setting and monitoring “success-factor” metrics.


    In order to implement progressively a diversification or radical innovation strategy, lighter alternatives prior M&As might be considered. We can help you tap into alternative external growth operations through three types of services.

    Corporate VC-as-a-Service: we initiate and coordinate for you a corporate VC activity enabling you to build a portfolio of start-ups in which you engage minority stake investments. We scout and screen start-ups matching your radical innovation and diversification objectives. We organise pitching sessions for you to assess and select shortlisted candidates. We manage respective valuations and due diligences. We facilitate business and innovation collaboration between your SME and your start-up portfolio.


    Spin-off Advisory: You kicked-off diversification and radical innovation internally and realise that a spin-off is the best option to grow such initiative further. We provide advisory to grow your spin-off and raise necessary funds (refer to service offering for start-ups for more details).

    Strategic Partnership: We help you specify and frame business or innovation alliances under contractual arrangements, equity investments or joint ventures. This includes scouting and screening potential target partners and assessing respective opportunities and risks. We assist you in setting appropriate governance in terms of joint IP sharing, revenue sharing, sales and marketing approach. Lastly, we facilitate the preparation of a common business plan with respective target metrics.