As Corporate Strategy Officer, you have contributed to positioning your company as a market leader.

You are reaching a maturity stage on your core market or you are facing increasing disruption from new competitors such as “too well” funded start-ups. Your core product portfolio may no longer sustain growth targets if you do not anticipate any transformation.

You need to reinvent yourself on your core market or diversify. This implies the most difficult cultural shift: learning to unlearn. Defining a new growth strategy solely based on an internal scenario, might be ”mission impossible” when facing strong internal mis-alignments and lack of know-how.

To define, align and implement new external growth strategies, Fairval can join forces with your Corporate Strategy division.



Tap into new growth opportunities through diversification or radical innovation on your core market.


Access quickly to radical innovation or diversification by acquiring start-ups or other SMEs.


Finance innovation and diversification by extending your internal budget with a mix of debt/grant and R&D tax credit funding solutions.


Get progressive exposure to radical innovation or diversification through corporate VC, spin-off, accelerators or strategic partnerships.


You need to tap into new growth opportunities? You need to reinforce your corporate strategy teams with an external eye from a senior professional with strong travel domain expertise and strategy acumen?

Based on our travel & transportation industry expertise coupled with the mastery of latest innovation and strategy techniques, we can help you accelerate the delivery of an impactful and realistic growth business strategy. With our tools, your whole organisation can collaborate effectively to execute your growth strategy.


    With your corporate strategy team, we explore and quantify different growth strategy alternatives from two angles:

    Diversification with for example a new product line on an adjacent market or completely new market; or a product line expansion based on a forward or backward diversification within your existing value chain.

    Radical Innovation on your core market with a more disruptive angle in terms of product, technology or business model.

    We assess build/buy/partner scenarios to best match diversification or radical innovation goals to frame an actionable execution plan.


    Financing radical innovation or diversification, systematically conflicts with core business units priorities. Through lengthy internal budget arbitration processes, you risk ending with limited resources to fund radical innovation or diversification. We help you complement your internal budget envelope by setting up external funding solutions.

    Fundraising Mix Strategy
    We can help you finance your growth strategies through a mix of finance solutions:
    Equity fundraising from business angels syndicates, venture capital firms, family offices, crowdfunding platforms in case you decide to establish a spin-off,
    Debts loans and guaranties from public / private investment banks, venture debts, alternative working capital loan providers and crowdfunding platforms,
    Grants from local/national and European funds or specific social-driven funds,
    R&D or innovation tax credit and other local/national innovation tax optimisation schemes


    Fundraising preparation
    We perform a 360-valuation of your diversification and innovation projects. Our market expertise combined with “what-if” assessments (using real option theory and game theory) complements traditional valuations. It sets out a stage-gate investment approach favouring bolder expansion projects whilst managing risks.
    We prepare prospectuses, pitch decks and fundraising application forms according to targeted investment sources.

    Fundraising execution
    We engage with targeted investment sources. We coordinate due diligence sessions when required. We support you to structure and negotiate related contracts.


    Aiming to acquire start-ups or SMEs is one way to accelerate diversification or radical innovation. Although M&A can be a key growth driver, it is very time consuming and complex.

    We join forces with your corporate strategy teams and set out a M&A structured and efficient process.

    M&A Strategic Planning
    This is about aligning with your board members on WHY buy and WHY NOW. Clearly articulating business benefits with related target metrics. Assessing the M&A market conditions and identifying an initial list of potential sellers or buyers. Analysing different alternatives to structure and finance the deal.


    M&A Execution
    Reaching out to the right sellers and managing related bidding/shortlist processes. Coordinating the preparation or review of key materials (e.g. Confidential Agreements, Confidential Information Memorandum, Sell & Purchase Agreement). For you to negotiate and close the deal, iteratively, performing due diligences and valuations of the target company being acquired and inferred synergies.

    Post M&A Integration
    Planning integration tasks required for synergies creating value out of the M&A. Defining appropriate organization and governance set-up. Identifying and overcoming areas of resistance. Setting and monitoring “success-factor” metrics.


    In order to implement progressively a diversification or radical innovation strategy, lighter external pathways prior or in parallel to M&As might be considered.

    We can help you tap into alternative external growth operations through three types of services:

    Corporate VC-as-a-Service: we initiate and coordinate a corporate VC activity enabling you to build a portfolio of start-ups in which you engage minority stake investments. We scout and screen start-ups matching your radical innovation and diversification objectives. We organise pitching sessions for you to assess and select shortlisted candidates. We manage respective valuations and due diligences. We frame with you, business and innovation collaboration projects between your business units and your start-up portfolio.


    Spin-off Advisory: You kicked-off internally a diversification or radical innovation project and realise that a spin-off is the best option to move forward. We provide advisory to grow your spin-off and raise necessary funds (refer to service offering for start-ups for more details).

    Corporate Accelerator: You aimed at implementing a corporate accelerator to collaborate with a set of transformative start-ups. You need to explore and set the different options between an internal and an external accelerator. We assess with you these different options. With you, we set the right investment, start-up enrolment and governance approach, mentoring services and piloting projects with enrolled start-ups.

    Strategic Partnership: We advise your corporate strategy team for specifying and framing business or innovation alliances set under contractual arrangements, equity investments or joint ventures. This includes scouting and screening potential target partners and assessing respective opportunities and risks. We assist you in setting appropriate governance in terms of joint IP sharing, revenue sharing, sales and marketing approach. Lastly, we facilitate the preparation of a common business plan with respective target metrics.